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The World’s Greatest Music Videos of the 21st Century

Posted April 19, 2013 - Features

Are you a fan of Gaga’s epic Telephone vid?  Is it all about Beyonce’s Single Ladies dance, or does Rihanna’s wet and wild four minute Umbrella promo float your boat?
Whatever makes you tick musically, 4Music needs you!

Head over to now and choose your three favourite music videos of our era since the year 2000, and we’ll compile an epic Top 100 Greatest Music Videos of the 21st Century show, airing on Monday 6th May on 4Music (Freeview 18).

Voting closes Friday 26th April at midday.

Here at Freeview Towers, this got us thinking about our favourite videos. Are there any other deserving videos out there that didn’t make the list? And if we weren’t restricted to just the 21st Century, what else would we choose? After thinking long and hard (ok, 10 minutes but still) we came up with a couple of gems that we love and hate to love:

Backstreet Boys – Quit Playin Games With My Heart

This video is so bad it’s good. Rain, boyband dancing and oversized shirts: this is 90s hearthrob at it’s best. The BB had a massive teenage following at the time. We suspect there are some young women out there today wondering how and why.

Kylie Minogue – Come Into My World

Kylie multiplied! This one can play with your head a little bit but with four Kylies in one video, it can feel like you’re getting a Kylie bargain.

Britney Spears – Break The Ice

Britney does Manga. This was quite a departure for the former Queen of teeneybop. Interesting with a surprisingly ‘grow-up’ feel we think. 10 points for effort! Speaking of which…

Britney Spears – Hit Me Baby One More Time

Britney exploded onto the scene with this sassy song and midriff-bearing video to boot. Who knew her propensity to cause a stir would last so long?

Nicki Minaj – Pound the Alarm

Nicki Minaj isn’t for everyone. But this video, filmed on the tropical island of Trinidad & Tobago, features amazing scenary and flamboyant carnival costumes. With the oft-gloomy British weather, we’re not quite sure what more could we ask for right now.

White Stripes – Seven Nation Army

Who doesn’t like a kaleidescopic effect? Ok, probably quite a few people but we’re pretty impressed that the video seems to be “continuous shot through a kaleidoscopic tunnel of mirrored black, white and red triangles, touching on Jack’s love of the number three.” What would have happened if his favourite number was 18? We’ll never know.

That’s our take on it – what do you think? Head over to 4music to make sure your voice is heard.

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