Freeview, the UK’s most watched digital TV service has appointed Guy North as Marketing Communications Director.
In his new role, Guy will be responsible for leading integrated marketing campaigns and developing the future marketing strategy for Freeview’s brand portfolio including Freeview+ and Freeview HD. As part of the strategic leadership team at Freeview, his new responsibilities will also include defining a new brand positioning that will deepen viewer engagement with the brand and build on the Freeview’s successful British heritage.
Announcing the appointment Ilse Howling, Managing Director at Freeview said: “I’m delighted to have Guy on board. His wide-ranging industry experience will be invaluable as Freeview continues to find new ways to engage with viewers about the most watched content and best-loved features it has to offer.
“Guy will play an important role in developing the relationship between viewers and the Freeview brand for a post switchover era and to ensure our mass market proposition remains dynamic and competitive in a connected world.”
Guy will report to Freeview’s Managing Director, Ilse Howling and will take up his post on the 27th June 2011. He replaces Sue Leach who’s leaving the company to spend more time with her family.
Additionally, Guy will work closely with Gill Hind, Operations Director; Liz Reynolds, Strategy Director and sit on the Freeview Board.
Guy will actively take part in the selection process for Freeview’s new creative agency which has now been shortlisted. Leo Burnett, The Red Brick Road and Wieden + Kennedy will pitch for the £18m account next month.
Guy North spent his early career in the commercial sector at Bass Brewers where he held various marketing roles for drinks brands; Carling, Grolsch and Worthington.
He then moved to the BBC where he spent over ten years in several senior marketing roles, with responsibility for BBC Digital Channels, BBC Sport and the BBC Vision portfolio. During this time he delivered many award-winning campaigns and new brand identities, as well as setting the strategic direction for these brands. His last eighteen months at the BBC were in BBC Worldwide where he helped to develop the Top Gear, Dr. Who and Dancing With The Stars brands into successful global franchises.
Guy joins Freeview from Victim Support where he was the Executive Director of Marketing, with responsibility for marketing, communications and fundraising across the charity which supports victims of crime in England and Wales. His achievements include developing a new brand positioning and identity, and launching the charity’s first ever national advertising campaign designed to motivate key audiences to donate time and money to Victim Support, which was all part of his overall five year fundraising strategy.
Guy North said: “I am really looking forward to joining Freeview at such a pivotal time for the brand, with digital switchover nearing completion and connected TV becoming a reality. I will relish the opportunity to build on Freeview’s position as the UK’s No. 1 TV platform and making it a brand that consumers actively choose and engage with.”