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Freeview counts down to the Summer of Sport with Cinemagraph Clocks

Posted July 25, 2012 - Press Releases

As part of their Summer of Sport campaign, Freeview are running a competition encouraging consumers to create their best sport-related cinemagraphs.

Cinemagraphs – if you’ve never seen them – are a hybrid of still photo and video, placing a subtle video loop into an apparently still photo, creating something that whilst not a video, is more than just a photo.

Making your own cinemagraph is easy – anyone can download an app and let their imagination take over.  To enter, users just need to tweet the link to their cinemagraph with the hashtag #freeviewsport or email to . Freeview will judge the best sport related cinemagraph uploaded to their website after 9th September and will award a Freeview + HD recorder to the lucky creator, with two runners up receiving a Panasonic HX- Olympic HD Camcorder each.

The idea of this competition was born out of a suite of cinemagraphs, which were created by Grand Union for Freeview’s website, to help to create excitement and anticipation around the breadth of summer sports coverage. Each image shows families getting into the spirit of sport at home, while the video loop neatly syncs with a clock that is counting down to a particular event’s kick-off time. Each big sports event has its own ‘Countdown Clock’, which also contains a full guide to the scheduling and channel coverage on Freeview.

“There are lots of blockbuster sports events this summer and thanks to Freeview, you don’t need an expensive subscription to see them,” says Grand Union CD Becky Power. “We created simple and intriguing cinemagraphs that would help fans enjoy the anticipation of these sport events, while giving them instant details about which Freeview channel will be showing the event, and when.  Having seen the trend for making cinemagraphs it became the logical next step to open this up to the community to make their own sport related ones.”

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