Freeview hosts VCR amnesty in Borders

Posted October 19, 2008 - Press Releases

…and hands out 100 Freeview+ boxes for FREE!

With digital switchover fast approaching, residents from Border will be given the chance to replace and update their recording equipment by taking part in a VCR Amnesty hosted by Freeview – the nation’s most watched TV service.

Taking place in Galashiels on Friday 31 October 2008, locals, armed with their VCR, should visit the ‘Freeview Lounge’ in the Market Square where at 10am, the first 100 people will receive a brand new Freeview+ digital TV recorder worth £229.95.

The Freeview+ TVonics DTR-Z500 can record up to 250 hours of programmes, consumes less than 2W in stand-by mode and less than 15.5W when fully operational – earning this compact box Energy Savings Trust approval. All the VCRs collected during the amnesty will be recycled.

After switchover, tens of millions of VCRs will only allow you to watch and record the same channel. A Freeview+ box with a twin tuner provides a great solution for a digital era – it lets you pause, record, and rewind live TV, record one channel whilst watching another and record an entire series so you can get more out of your favourite TV programmes than ever before.

In the Border region, 98% of homes will be able to receive 20 subscription-free, quality Freeview channels including; BBC Three, Cbeebies, More 4, and ITV2 as well as a variety of digital radio stations, and interactive services. Boxes start from £79.99 and because there’s no contract or monthly bills, in the first year alone you could save over £200.

Ilse Howling, Managing Director of Freeview said: “The VCR amnesty is fun way of highlighting the benefits of Freeview+ and reinforces that to get the most popular TV channels there’s no need to switchover to monthly bills.”

The Freeview Lounge Tour
From Thursday 30th October until 20th November, a mobile ‘Freeview Lounge’ will be visiting Duns, Eyemouth, Galashiels, Hawick, Jedburgh, Kelso, Peebles and Selkirk. Locals can get a glimpse of the Freeview channels available, try out the nifty features Freeview+ offers such as pausing live TV, put questions to our Freeview team and can even buy Freeview digital boxes, TVs and Freeview+ boxes from wi-fi laptops.

The survey of 3,000 festival fanatics, commissioned by Freeview Playback, the new subscription free digital TV recorder, reveals that today’s generation of festival goers have long since forgotten the free spirit of the tye dye filled, Summer of Love inspired gigs of the past and are often more concerned about dressing in the latest designer clobber and pitching their Cath Kidson tent than seeing the music on offer.

As the festival season gets into full swing this Friday with the return of Glastonbury, the research indicates over a quarter of festival fans (27%) will now spend in excess of £500 preparing for and during their festival weekend. The “Kate Moss effect” in particular has made a lasting impact on female festival goers, with a third admitting that they had to shop for a completely new wardrobe, including designer wellies, waterproofs and tents to take with them for their festival weekend.

Fans revealed that the average costs of festival essentials, such as tickets (£150), new designer clothes (£250), travel (£100) and beer tokens (£100) were their biggest expenses. However, despite these high costs, much of the country’s gig goers will still be attending a festival this summer, even though the music may not be their priority. Despite a hardcore 4% of us claiming to spend up to 20 hours watching bands play live at festivals, in reality nearly half (49%) of festival goers have admitted that they will struggle to actually remember which bands they see.

18% admitted that they will take in less than 5 hours of music over their festival weekend, preferring instead to socialise with friends, wander around the site, and take in the atmosphere. 57% were looking forward to having plenty to eat and drink, 29% confessed that their top concern was looking good and nearly a quarter will ensure that they stay in the best surroundings possible (22%).

17% of fans went on to reveal that the main reason for them missing a band that they really wanted to see was that they were stuck in a queue for food, drinks or the toilet, whilst a further 13% revealed it took them too long to traipse across the site to get to the stage to get a decent view. 22% also confessed that they got so carried away with the festival atmosphere, that they couldn’t help drinking as soon as they got to their festival destination and 16% of them were unashamedly worse for wear by the time the headline acts take to the stage.

The combination of all these factors no doubt caused 45% of festival goers to admit that given the chance, they would love to re-live their favourite festival moments from the comfort of their own home on their return.

Festival fans highlighted the low quality of the food (23%), losing their friends in the crowd (19%) and having to buy tokens for drinks (12%) as their key festival gripes. 65% of them also let slip that they missed that sleeping in their own beds whilst away, with a further 35% missing a good home cooked meal.

Ilse Howling, General Manager from Freeview said:

“Despite the spiralling costs that festival goers are forking out, most of us will still miss out on seeing a band for one reason or another. Freeview Playback is the smart choice for festival lovers, as they can record and relive their favourite moments when they arrive home. If you’re watching a gig on live telly, you can run the show by using the pause and rewind button, so you don’t miss a thing.”

Music fans in the South East confessed to spending the most on their festival trips, with 37% of them splurging up to £500 in preparation and whilst they were there. Meanwhile 25% of Scots admitted that they would be avoiding camping altogether and checking into hotels nearest to their chosen festival venues, compared to 66% of Welsh gig goers who put up their tents in less than 5 minutes flat.

72% of gig goers in the North East and 56% in North West revealed that they were worst for remembering bands that they had seen, affected by the admission that they start drinking as soon as they arrive at their destination.

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