Sales of Freeview boxes and TVs equivalent to population size of Great Britain!
Freeview, the subscription-free digital TV service today announced that sales of Freeview TVs, boxes and digital TV recorders have surpassed 60 million[i] and Freeview HD is expected to reach a quarter of a million homes this month.
With 55% of the UK already in coverage to receive Freeview HD, the service is proving a hit with those viewers who don’t want to pay to enjoy HD programmes. In the five month period after launch, Freeview estimates that at least 230,000 homes are now watching Freeview HD, on a par with the number of homes that signed up to Sky HD over the same period after its service launched in 2006.[ii]
Freeview HD TVs, of which there are more than 100 models now available, accounted for 15% of all TVs sold this summer.
Freeview’s HD channel line up will be boosted this autumn with the arrival of BBC One HD which will simulcast a network version of the BBC One schedule for the first time. The channel joins the BBC HD Channel, ITV1 HD and C4 HD on Freeview offering viewers up to five times more detail than standard definition with stunning picture quality, clarity and sharpness.
The announcement coincides with the news that just under a third (31%) of Freeview homes now have Freeview+, meaning that 3 million homes are enjoying the ability to record and store programmes on a digital TV recorder without the need to pay a monthly bill.[iii]
Freeview+ features such as setting the box to record an entire series and pausing programmes have become an essential part of TV viewing. In a recent study by Freeview, 72% of Freeview+ users agreed that owning a Freeview+ box has made their life easier with 50% of that group declaring that they “could not imagine life without it[iv].”
Freeview continues to be the biggest digital TV service in the UK:
- 10.2[v] million homes choose Freeview for their main TV set in the home. A total of 18.7 million homes have Freeview on the main TV set or additional TV set.
- Of the 6 million homes in the regions that have switched from analogue to digital, 75% of them converted with Freeview.[vi]
Ilse Howling, Freeview’s Managing Director says “From recording your favourite TV series in high definition to giving you access to the most watched TV channels, Freeview offers essential TV for everyone, for free.”
[i] GfK Lektrak
[ii] GfK. 50% of HD TV sales are assumed to be active Freeview HD homes
[iii] BARB Establishment Survey, Q1 2010
[iv] YouGov 2010
[v] Ofcom, Q1
[vi] Freeview TNS survey