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Freeview Tackles Summer of Football Head On

Posted June 2, 2014 - Press Releases

New ad campaign promoting Freeview HD shows there’s something for everyone on TV

Freeview this week unveiled a new advertising campaign ahead of the World Cup, to promote the idea that there’s more to TV than football – even during the World Cup.

The multi-platform campaign, entitled ‘Love or Hate Football,’ centres on a new TV ad, challenging viewers to watch whatever it is they love in HD.

The ad will go live on 2nd June with two versions. For football lovers, a voiceover from Ricky Tomlinson focuses on football fans and explains that fans will see this summer’s goals in high definition, and that Freeview HD will be the football lover’s destination this summer if they can’t make it to Rio in person.

Meanwhile for football haters the second ad features David Walliams explaining that for those who want to escape the games, Freeview has up to 10 stunning channels in HD.

On the Freeview website, users can navigate their way around two interactive living rooms – one for those who love football, one for those who don’t – and enter competitions as well as exploring Freeview’s guide to the 2014 FIFA World Cup Brazil™.

Owen Jenkinson, Freeview’s Head of Marketing, said: “We know football fans are excited about the World Cup, but we also know that many of our viewers have no interest in the game at all. So this campaign is all about reminding all our viewers just how much choice there is to watch on Freeview. Whatever your passion, you can experience it in high definition on up to ten HD channels.”

Freeview has also launched a short film to complement the ad campaign, emphasising that TV is more dramatic when there’s more detail thanks to HD picture quality and sound.

In recent months, further HD channels have been added to the Freeview platform. By the start of the Wimbledon Championships at the end of June, 70% of the UK will be able to enjoy 10 HD channels on Freeview.

The TV campaign was created by Laura Clark and Elliott Starr at Leo Burnett, and directed by Noah Harris through BlinkInk. Post production was done by MPC and audio by Angell Sound.

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