Freeview's best ever Christmas delivers two million sales

Posted February 6, 2007 - Press Releases

Freeview today announced that Christmas 2006 was its best ever, with over two million digital boxes and digital televisions sold during the quarter. The record Christmas sales continue the service’s strong take-up, with 15 million sales since launch in October 2002.

Q4 2006 saw strong Freeview sales across all products, including digital boxes, digital televisions, and digital TV recorders – where sales have doubled year-on-year.

With the forthcoming consumer launch of Freeview Playback – the new digital TV recorder brand which will give consumers greater flexibility with their TV viewing and recording, sales of these products and growth of the category can only be expected to continue.

Cary Wakefield, Freeview General Manager, said, “We’ve enjoyed our most successful Christmas ever and are delighted to confirm our continuing popularity. With two million sales since Ofcom’s last report, which put Freeview in 9.3 million homes, we’re well on our way to becoming the nation’s favourite way to watch TV.”

  1. Manufacturers and retailers to use a common product description for the category
  2. The Digital Television Group (DTG) to establish an industry standard ensuring ‘Freeview Playback’ products carry a quality assurance for consumers
  3. A commitment by Freeview to implement marketing activity to raise awareness of the category and of the ‘Freeview Playback’ brand extension

Cary Wakefield, Freeview General Manager said, “Freeview’s success to date has been based upon offering viewers a simple way to get digital television. Working with the industry, Freeview is committed to delivering a strong brand to increase consumer awareness of the benefits of digital TV recorders and to make the technology easy to understand. The launch of Freeview Playback is crucial to driving consumer understanding and uptake and will help to clearly define the category.”

Richard Lindsay-Davies, Chief Executive, DTG, added, “By setting clear technical standards, we will ensure that all Freeview Playback products carry a quality assurance that consumers are confident in.”

John Edwards, Director of Communications at ALBA plc commented, “We welcome these initiatives and support the launch of ‘Freeview Playback’. The industry needs to work together to help make digital TV recorders a success and deliver the benefits of the technology to consumers.”

The ‘Freeview Playback’ brand is expected to be in the market by September 2006.

Freeview offers over 30 free digital television channels as well as over 20 free digital radio stations through a rooftop aerial. It is backed by the BBC, National Grid Wireless, BSkyB, ITV and Channel 4

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