Latest update: Quest has postponed its launch citing commercial factors.
New channel, Quest becomes the first sponsorship partner on Freeview.co.uk with a homepage takeover and exclusive presence on the site throughout May to support its launch on 14th May.
From 1st May the Freeview homepage will feature a bespoke leaderboard and MPU giving visitors a taste of the factual, documentary and entertainment series lined up on Discovery Network UK’s first free-to-air channel, including ‘Heli-Loggers’ and ‘Quest into the Unknown’. These will lead to a dedicated Quest page that will feature programme trailers. Further ads will feature on prominent pages including Freeview’s new TV Guide section, one of the most visited areas on the site. All online creative work has been developed by Grand Union.
Channel and programme information will also feature in a special Freeview email newsletter which is issued to 100,000 people each month and will prompt Freeview viewers to re-scan their equipment to ensure they can enjoy Quest on channel 47 from launch on 14th May.
“This is the first time the Freeview website has been used as a platform to advertise our subscription-free channels,” said Adrian Mack, Online Manager at Freeview. “The site has become a valuable destination to find out what programmes are on Freeview. Showcasing content from Quest is a great way to bring our viewers closer to the action. It’s the next step in the development of the site.”
When the Quest channel launches on Freeview it will be available to 17.7 million* additional homes.