Last updated 20 November 2019

This Cookie Statement explains how DTV Services Limited (trading as Freeview) and Digital UK Limited (“Freeview”, “we“, “us“, and “ours“) use cookies and similar technologies to recognise you when you visit our websites at www.freeview.co.uk (“Website“).  It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Freeview and Digital UK Limited) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”.  Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Other cookies are used for internal analytics, such as to identify the popularity of particular pages on our Website. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third-party cookies served through our Websites and the purposes they perform are described below:

  • Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas. These cookies are also used to keep track of your use of our Website and to identify your user session.
Cookie Owner Description Duration
Cloudflare This cookie is necessary for security purposes. 11 months
JSP This cookie is a general purpose platform cookie which is used to maintain user’s state across page requests. N/A

How to refuse: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?“.

  • Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable. These cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from and the pages they visited.  
Cookie Owner Description Duration
Google Analytics

 

This cookie helps to limit the amount of data recorded by Google. 1 minute
Hotjar This cookie ensures that website behaviour is attributed to the same user. 11 months

How to refuse: To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?“.

  • Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, to help us improve our Website or to help us customise our Websites for you.

Cookie Owner

Description

Duration

Google Analytics This cookie helps us understand user interaction with the website. 2 months
Google Analytics This cookie is used to analyse a user’s session and provide information for our analytics report. 2 years
Google Analytics This cookie stores information on how a user uses the website and helps create an analytics report on the website functionality. 1 day
Scorecard Research This cookie is used to track user activity to better understand user preferences 1 year

How to refuse: To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?“. Alternatively, please click on the relevant opt-out link for Google Analytics.

  • Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Cookie Owner Description Duration

Amazon Ad-System

This cookie helps provide targeted advertising content.

5 years

Facebook

This cookie is set by Facebook to deliver adverts on Facebook after a visit to this site.

2 months

Facebook

This cookie is set by Facebook to show relevant advertisements users and measure user interaction.

2 months

Google Doubleclick

This cookie helps us understand how a user uses the website and present adverts which are relevant for you.

1 year

NMPI

This cookie measures generic user behaviour on the website anonymously to better understand targeted advertising preferences.

1 year

Piwik

This cookie stores information on what advertising a user may have seen before.

2 years

Quantcast

This cookie is used for collecting anonymised data to provide appropriate adverts.

1 year

Quantserve

This cookie anonymously tracks how a user uses the website.

1 Year

Twitter

This cookie is used to integrate Twitter’s sharing function and store information on website usage.

2 years

How to refuse: To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out link for Facebook; for Google; or for Twitter.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”).  These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them.  This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by opting out of Performance or Analytics and Advertising Cookies in your Privacy Settings found at the bottom of the webpage.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.  As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at dataprivacy@freeview.co.uk.