Last updated: 26 July 2022

Digital UK Limited, DTV Services Limited and Digital UK Trading Limited ("Freeview", "we", "us", and "ours") makes use of cookies and similar tracking technologies when you use certain digital properties, or services that we provide.  In particular, please note the following:

Activities carried out by Digital UK Limited and DTV Services Ltd

Digital UK Limited and DTV Services Limited collect and use personal information about you when you use the following Freeview services:

  • the Freeview website, available at www.freeview.co.uk ("Website");
  • our Freeview advice line; and
  • our Facebook, Twitter and consumer help channels, which you may use to find out more about or troubleshoot/report an issue with our Website or services.

Activities carried out by Digital UK Trading Limited

Digital UK Trading Limited collects and uses personal information about you when you use the following Freeview services:

  • our Freeview mobile application, which may be accessed via your computer, tablet or mobile device ("Freeview Mobile App"); and
  • our Freeview Play service (including the Explore Freeview Play application ("Explore Freeview Play"), the Freeview Play Quick Menu application ("Quick Menu"), the Freeview Play Accessible TV Guide application ("Accessible TV Guide") and the Channel List Management service ("Channel List Management")) which may be accessed via your connected TV (including via connected TVs provided by third parties, such as Android TV and Amazon Fire TV) ("Freeview Play Service"),

(collectively, the "Services").

This Cookie Statement describes what cookies and tracking technologies we use and why. For information about how we process personal information, please refer to our Privacy Notice [insert hyperlink].

Contents

  1. What are cookies?
  2. What cookies do we use?
  3. How can I control cookies?
  4. How often will you update this Cookie Statement?
  5. Where can I get further information?

What are cookies?

Cookies are small data files that are placed on your device when you use applications or visit websites in order to remember information about your device. Cookies are widely used by website and application owners in order to make their digital properties work, or to work more efficiently, as well as to provide reporting information and serve more personalised content and advertising.

For the purposes of this statement, we use the terms "Cookie" and "Cookies" to describe cookies and other similar tracking technologies used to collect or store information on your device.

Examples of other tracking technologies include SDKs or pixels.  Pixels, for example, are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Services.  This allows us, for example, to monitor the traffic patterns of users from one page or area within our Services to another, to understand whether you have come to our Services from an online advertisement displayed on a third-party website or application, to improve Service performance, and to measure the success of e-mail marketing campaigns.  SDKs are coding provided by our partners that may be installed in our apps. SDKs help us understand how you use our apps and to collect certain information about your device and network you use to access it.

Cookies that we set are called "first party cookies". Cookies that are set by third parties are called "third party cookies". Third party Cookies enable third party features or functionality to be provided on or through our Services (e.g. like advertising, interactive content and analytics).  The parties that set these third party Cookies can recognise your devices when it visits our Services and also when it visits certain other websites or applications. 

In addition, Cookies that expire at the end of a browser session (normally when you close your browser) are called "session cookies".  Cookies that are stored for longer are called "persistent" cookies.

What cookies do we use?

The Cookies in use on our Services and why we use them can be categorised as follows:

  1. Essential Cookies: these Cookies are strictly necessary to provide you with our Services and to use some of their features, such as access to secure areas. These Cookies are also used to keep track of your use of our Services and to identify your user session.
  2. Functionality: these Cookies are used to enhance the functionality of our Services but are non-essential to their use. They allow us to remember certain choices you have made and to customise the content on our Services for you. However, without these Cookies, certain functionality (like videos) may become unavailable.
  3. Performance / Analytics: these Cookies are used to measure the performance of our Services.  These Cookies collect information such as the number of visitors to different pages or areas of our Services, where visitors have come to the Services from, the technologies used to access them and the pages or areas they visited. They help us to understand how our Services are being used to enable us to improve them.
  4. Advertising Cookies: These Cookies are used to make advertising more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
  5. Personalisation Cookies: These Cookies are used to personalise the user experience, so we can provide targeted or recommended content to you.  If you choose not to consent to these Cookies, we will not be able to provide you with personalised content that we think may be of interest to you.

Specifically, we use the following Cookies on our Services:

Website - www.freeview.co.uk

Type of Cookie

Who serves them

  Type

Essential Cookies Cloudflare - this Cookie is necessary for security purposes. See Cloudflare’s Privacy Policy for how it processes personal information. Persistent
  JSP - this Cookie is a general-purpose platform Cookie which is used to maintain the user’s state across page requests. See JSP's privacy policy for how it processes personal information. Persistent
  Postcode checker - this Cookie is placed if you use our website to check your postcode and house name to find the channels that are available to you and to check the status of Freeview where you live. We need to use this Cookie to provide you with your search results. Session
  Hotjar - this Cookie ensures that website behaviour is attributed to the same user and endures 11 months. See Hotjar’s Privacy Policy for how it processes personal information. Persistent
Performance / Analytics Cookies Google Analytics Cookies - See Google’s Privacy Policy for how it processes personal information.  
  - this Cookie helps to limit the amount of data recorded by Google and endures for 1 minute. Persistent
  - this Cookie helps us understand user interaction with the website. Persistent
  - this Cookie is used to analyse a user’s session and provide information for our analytics report. Persistent
  - this Cookie stores information on how a user uses the website and helps create an analytics report on the website functionality. Persistent
Advertising Cookies Amazon Ad-System - this Cookie helps provide targeted advertising content. See Amazon’s Privacy Policy for how it processes personal information. Persistent
  Facebook Cookies -  See Facebook’s Privacy Policy for how it processes personal information. Persistent
  - this Cookie is set by Facebook to deliver adverts on Facebook after a visit to this site. Persistent
  - this Cookie is set by Facebook to show relevant advertisements users and measure user interaction. Persistent
  Google Doubleclick - this Cookie helps us understand how a user uses the website and present adverts which are relevant for you. See Google’s Privacy Policy for how it processes personal information. Persistent
  NMPi Digital - this Cookie measures generic user behaviour on the website to better understand targeted advertising preferences. See NMPi Digital’s Privacy Policy for how it processes personal information. Persistent
  Piwik PRO - this Cookie stores information on what advertising a user may have seen before. See Piwik PRO’s Privacy Policy for how it processes personal information. Persistent

 

Quantcast - this Cookie is used for collecting anonymised data to provide appropriate adverts. See Quantcast’s Privacy Policy for how it processes personal information. Persistent
  Quantserve - this Cookie tells us how users interact with the website. See Quantcast’s Privacy Policy for how it processes personal information. Persistent
  Twitter - this Cookie is used to integrate Twitter’s sharing function and store information on website usage. See Twitter’s Privacy Policy for how it processes personal information. Persistent
Personalisation Cookies Acquia Cookies – See Acquia's Privacy Policy for how it processes personal information.  
  - these Cookies are set by Acquia for personalisation purposes to display targeted or recommended content to users. Persistent

 

 - this Cookie is set by Acquia as a testing cookie to ensure the browser accepts Cookies Session

Freeview Mobile App (IOS and Android)

Type of Cookie

Who serves them

  Type

Essential Cookies Firebase - Crashlytics - this Cookie is a crash reporter that helps us track, prioritize, and fix stability issues. See Google’s Privacy Policy for further information on how it processes personal data. Persistent
Functionality Cookies   Freeview – Location Cookies  
  - if you allow location services, this Cookie allows us to temporarily access your current location to identify what content is relevant to your region Session

 

- if you have initially allowed the location services, we are then able to use a Cookie to provide you with content that is relevant to your region, without accessing your current location Persistent

Performance / Analytics Cookies

Firebase - Google Analytics for Firebase to track use of the Freeview Mobile App for our internal analytics purposes and to improve the quality and relevance of the Freeview Mobile App. See Google’s Privacy Policy for further information on how it processes personal data Persistent

Freeview Play Service on TVs (including Explore Freeview Play, Quick Menu, Accessible TV Guide and Channel List Management)

Type of Cookie

Who serves them

  Type

Essential Cookies Freeview – region cookie (Explore Freeview Play) This Cookie stores your TV region so Freeview can serve appropriate regional content in Explore Freeview Play. Persistent
  Freeview – channel list preferences (Channel List Management) If you are using certain Freeview Play Service devices released from 2020 onwards, this Cookie stores information you provide during the set up process to our Channel List Management service, including your TV region and whether you want to receive services delivered over the Internet, to allow us to give you the right list of channels on your TV. Persistent
  Freeview – My Shows (Explore Freeview Play and Quick Menu) This Cookie saves your favourited shows on your TV device so that you can access your My Shows list from either the Explore Freeview Play or Quick Menu. Persistent
  Freeview – Accessible TV Guide preferences This Cookie stores your preferences for how the Accessible TV Guide should be shown.  This includes whether to filter content by subtitles, audio description or signing, and text-to-speech settings. Persistent
Functionality Cookies Freeview – Explore Freeview Play welcome video This Cookie stores information to say that the Explore Freeview Play App welcome video, played when the app is first run, should not be shown again if the user has already watched the video or has opted not to watch the video. Persistent
Performance / Analytics Cookies Google Analytics – used by Explore Freeview Play, Quick Menu and Accessible TV Guide, this Cookie tracks anonymous usage data across the Freeview Play Service (including Explore Freeview Play, Quick Menu and Accessible TV Guide). This information is used for internal analytics purposes and to improve the quality and relevance of our Freeview Play Service. See Google’s Privacy Policy for how it processes personal information. Persistent

How can I control cookies?

You have the right to control non-essential Cookies. You can exercise your Cookie preferences via the cookie banners and privacy settings made available on our Services. You can also update your preferences:

  • on our Website by revisiting your "cookie settings", using the link provided in the footer of our Website;
  • within the Freeview Play Service:
    • in Explore Freeview Play by going to the "Help & Settings" section from the top menu and selecting Analytics, to opt in or out of analytics tracking.  This opts both Explore Freeview Play and Quick Menu out of performance / analytics cookies but not Accessible TV Guide.
    • in Quick Menu by pressing Yellow to display the "Help & Settings" menu and selecting Analytics, to opt in or out of performance / analytics cookies.  This opts both Quick Menu and Explore Freeview Play out of performance / analytics cookies but not Accessible TV Guide.
    • in Accessible TV Guide by going to "Settings & Help", selecting "Help" and then "Opt Out of Analytics".  This opts Accessible TV Guide out of performance / analytics cookies but not Explore Freeview Play nor Quick Menu.
  • within the Freeview Mobile App by visiting the "Settings" section of your app and opening ‘Tracking & Cookies’ where you can amend your preferences.

You can also adjust your web browser controls to accept or refuse Cookies on your device.

If you choose to reject Cookies, you may still use our Services though your access to some functionality and areas of our website may be restricted.  As the means by which you can refuse Cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit www.aboutads.info/choices or www.youronlinechoices.com.

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the Cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of Cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of Cookies or other technologies, please email us at [email protected].