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Amazon Prime Day kicks off on Monday. It’s not one day either, but two.

On 15 and 16 July, Amazon will be packed with more, and better, daily deals than usual. You can think of it as a Black Friday sale, but just for Amazon.

You’ll need to be a Prime member to access these deals, but the £79 a year cost makes sense if you’re planning on using it to get a discount of hundreds of pounds off a TV.

If you have been thinking about investing in a new TV for a while now, this is your chance to get a great deal. Here are some of the top TVs of the moment to look out for as those deals start landing – and as all of them have Freeview Play you can rest assured that you will have access to all your favourite live and on-demand TV, all in one place.



TV model numbers are almost always intimidating. But LG’s are not too tricky to understand when you get to grips with a few basics you can get your head around in a minute.

Its OLED televisions are our favourite. They have light-up pixels rather than a backlight, which results in incredible contrast and perfect blacks. LG’s 2019 models are out now too, and like last year there are B, C and E models to consider.

B is the most affordable, C the middle kid and E is the fanciest of the lot until you look into LG’s niche Z and W variants. The 55-inch LG OLED55C9 is the sensible choice for many. It has same tech as the top-end TV, but with a slightly less slick design and less powerful speakers. The 'entry-level' B9 is fantastic too, but has a last-gen processor. That affects several image quality elements, like motion.

You might think Amazon won’t discount TVs as new as this, but it actually shaved a chunk off the prices of some other 2019 LG TVs just a few days before Prime Day. There’s a chance a great LG OLED55C9 deal will appear, so keep an eye out.



If LG’s latest OLED TVs are out of your price range, look out for the LG OLED55B9, 2018’s most affordable LG OLED. It just lacks a few extra features of the newer LG B9 OLED, like HDMI 2.1 and new software.

Image quality isn’t radically different, particularly if this will be the first OLED TV you’ve tried. The first time you dim the lights and watch a film on one is a jaw-dropping experience.

All the key features a great TV needs are here too. The OLED55B8 supports HDR, is 4K and looks very smart indeed. And as this model is on the way out, there’s scope for real fire sale-like pricing.

Hisense H50B7100UK and Hisense H50B6100UK


If your idea of the perfect TV is one that provides a lot for not too much money, check out a Hisense set. This is a Chinese company that focuses on value. That strategy has seen it gain popularity massively in the UK over the last few years.

The H50B7100UK and H50B6100UK hit a real sweet spot. They are popular Hisense models from 2019 and 2018 respectively. And the specs you get for the cash, before you even factor in any potential Prime Day savings, are superb.

They are 50 inches across, have full catch-up via Freeview Play, HDR and 4K resolution. Picture quality is great too. Higher-end sets will offer more brightness, which is handy for HDR, but these bargain sets from Hisense are much better than you might assume.

Philips 50PUS6753/12

Philips TV

We hope to see a Philips TV or two among Amazon’s Prime Day deals. Why?

You only get Ambilight with Philips. This is where colour LEDs project light out of the TV’s sides, matching the colour of the on-screen content. It looks neat, and also improves the perception of contrast.

The Philips 50PUS6753/12 has three-sided Ambilight, with LEDs on the top, left and right edges. This is a 2018 model, so we’re hoping Amazon may use Prime Day discounts to clear out some older stock. It stacks up perfectly well in 2019, though, with 4K resolution and HDR support.

LG 32LM630B

32-inch TVs may seem a bit too small for a lot of you, but they are perfect for a second or bedroom set. We may see some sets this size at real impulse-buy prices this Prime Day

Be careful, though. This side of the market is packed with budget brands, which often don’t deliver quite the same quality, or which miss out features.

The LG 32LM630B is one of the obvious low-cost 32-inch TVs from a name you can trust. It has a good smart TV software and Freeview Play, rather than just a basic terrestrial tuner.

It has HDR too, but it’s important not to expect too much from the high dynamic range modes of cheap TVs like this. HDR needs lots of brightness and very high contrast to shine. Still,  resolution is the only reason to pause.

The LG 32LM630BPLA is a 720p TV, not a Full HD one. That may seem bizarre in a world packed with 4K TVs, but it still looks detailed, particularly if you don’t watch up-close. Only small text shows up quite how far we are from 4K with a set like this.